By default, when the "exact" option is disabled Serpbook will return the highest ranking URL for the inputted domain. If the "exact" option is enabled, however, Serpbook will return the ranking only if the URL indexed in the search engine matches the URL inputted exactly.
This means that:
If the URL indexed by Google has a trailing "/" (for example, www.serpbook.com/serpbook/ ) but you're inputted URL doesn't have a trailing "/" (for example, www.serpbook.com/serpbook ), Serpbook will not register the ranking and it will return unranked ( "-" ).
If you are tracking a Facebook page with the "exact" option enabled, and the URL indexed by google is en-gb.facebook.com/serpbook/ but you entered www.facebook.com/serpbook/ on Serpbook, Serpbook will not recognize the URL and will mark it as unranked.
The exact feature is useful for tracking links like Youtube, or specific pages on your domain.
You can view the exact or broad settings by:
Step 1: Click on Spyglass tool (eye icon)
Step 2: A new page will open then click on View Keyword Settings
You will see Exact ON? Yes/No
We hope you find this helpful! If you need any further assistance, please contact us and we'll be more than glad to help you out.