Backlink is defined as an incoming hyperlink from one web page to another website.

Example: Website A is a hotel and it gets a backlink from Website B which is a prominent hotel review blog or website. This is a valuable, natural, and relevant backlink that Website A has gained.

Why are Backlinks so important?

Backlinks helps in gathering better search engine rankings as long as you're getting quality links.

Is there a low-quality links?
Yes! These are links that comes from harvested sites, automated sites, spam sites, or even porn sites.

What is a Link Juice?
When a webpage links to any of your articles or your website’s homepage, it passes “link juice”.

Why is my website not getting Link Juice from some websites?
That website put a no-follow tag to the link. 

What is a no-follow tag?
Nofollow is an HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target's ranking in the search engine's index.

You may confirm if your website is on nofollow or dofollow tag by right clicking on the website and choosing "Inspect" and you should see the screenshot below. You can now search if your website is on nofollow or dofollow by using find or ctrl+f.

What is a dofollow tag?
This is the contrast of nofollow, dofollow links pass along Link Juice. By default, all links are dofollow links unless they are modified to be nofollow links manually or are automatically changed by a website setting.

How do I confirm if I am seeing my correct backlink counts on Serpbook?
We currently use information from SEMRush to populate your backlinks count.

You may verify your Backlink counts by simply visiting, please change with the domain you are tracking.


We hope you find this helpful! If you need any further assistance, please contact us and we'll be more than glad to help you out. 

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